If Beauty Distribution is today one of the major players in nail care in France and the West Indies, it is above all because the company is a story of men and women who, on a daily basis, contribute to satisfying customers while offering them advice and innovations. Meeting with Cécile, manager of the Baie-Mahault store in Guadeloupe.
Push open the door of Beauty Distribution in Guadeloupe, and you will inevitably come across Cécile, who has been in charge of the store for several months. This aesthetics enthusiast, who has been awarded several diplomas and certifications in the field, spent nine years in mainland France in perfumery and in a beauty salon before returning to Guadeloupe six years ago.
On a daily basis, her missions are diverse, from recruitment to management and inventory management at Beauty Distribution. But the young woman also gets involved in restocking, welcoming and advising customers, and cashing up. "This versatility in my position allows me to have days that are always very different and very rich," she emphasizes. "I never get bored."
Create a bond within the team
In her new role, she particularly cherishes the bond of trust and the fluidity of exchanges with her management. "Working in harmony allows us to move in the same direction and better promote the brand and products," she explains. An osmosis that she ensures to transmit to her team, with whom she maintains a constructive dialogue on a daily basis in order to maintain the motivation of each employee throughout the year, and to continue to offer a quality service to an ever more demanding clientele.
The involvement of employees in the customer experience contributes to the good image of Beauty Distribution in Guadeloupe. "This team adheres well to our vision and our strategy, which is necessarily reflected in the quality of the service," says the manager.
Promoting customer loyalty
Far beyond the traditional store where each person does their shopping, the Beauty Distribution store offers support and a response to the problems and needs of its customers. The team demonstrates professionalism and provides personalized advice both in terms of products and the actions to adopt on a daily basis in the use of the items. This advice evolves with the trends and new products on the beauty market.
"This quality of service allows us to build loyalty and create a bond with customers. Our support sometimes continues even after the sale when the customer needs clarification; once at home, faced with the application of the products, she knows she can contact us freely and obtain the additional information necessary for exemplary practice," explains Cécile.
Special attention is also offered to our professional customers whose time is often precious. These people can contact the team before their visit in order to prepare their basic order which they only have to come and collect in store, and complete with favorite products and new products that Cécile and her team present to them.
Follow trends and adopt them in store
Beauty Distribution makes “aficionados” happy by following and adapting to market trends. Indeed, we attach significant importance to our customers’ feedback, to new products shared on social media and to cosmetic innovations. Currently, for example, we offer a wide range of products that allow the creation of 3D creations (flowers, bow ties, shell effect, etc.), which have been very popular since this summer and are expected to be must-haves at the end of the year; recently, the store has also been offering new shades, considered autumnal by some: “Customers are sometimes a little fed up with the usual colours here, such as orange or very flashy pink; they are happy to be able to vary with burgundy reds, plums or greens,” explains Cécile.