Offering and providing the best on the market is one of the objectives and obsessions of Andy and Carine Boulai, at the head of Beauty Distribution. If their products are already largely vegan and not tested on animals, they are now heading towards virtuous packaging.
Glitter is over! Since September 25, 2023, the European Commission has decided to ban the use of loose glitter in household products, but also in cosmetics for ecological measures. It didn't take long for Andy and Carine Boulai to adapt and communicate on the subject. And for good reason: since the launch of their company Beauty Distribution, they have favored cosmetics that respect the planet and health.
80% of their products are vegan (without products or ingredients of animal origin in the formulation, production or manufacturing of the products) and not tested on animals. Its founders chose to exclude from product formulas all controversial substances, particularly from petrochemicals, for the risks they present for consumers and professionals.
Vegan and cruelty free
“This social responsibility is essential for us,” assures Andy Boulai. In our work with our suppliers, in our relationship with our customers and in our partnerships, we favor the healthiest products manufactured under responsible conditions.”
The Natural Glam range, for example, combines ecological and natural advantages. Not tested on animals, vegan, HEMA-Free and 22-free, it allows customers to preserve their skin and the planet at the same time.
Likewise, the Mehron brand ensures that its products and their ingredients are guaranteed to be cruelty free. Many Mehron products are vegan and contain no meat, fish or poultry ingredients. In addition to being vegetarian in their composition, they also do not use other products or by-products of animal origin such as eggs, dairy products, honey, leather, fur, silk, wool or soaps derived from animal products.
Clear and green packaging
In addition to products, Beauty Distribution now opts for greener, recycled packaging that is not tested on animals. Each label has its own shade. “Customers are asking us more and more if our products are vegan and most of them are,” emphasizes Carine Boulai. By opting for differentiated labeling and green packaging, we assure them of quality and reassure them for the good of their skin, their nails and the planet.”
With a global market expected to reach $21 billion in 2025 (or 3% of the global beauty market) according to a report from the Grand View Research institute, Beauty Distribution is already a step ahead in reaching 100%. of its products in a vegan version.